Doosan Bobcat is updating its global brand strategy and has announced it will be rebranding the Doosan Industrial Vehicles product line under the Bobcat brand.
This is part of the plan to grow the Bobcat brand portfolio as part of a global strategy, Doosan Portable Power, Doosan Industrial Air and the material handling division Doosan Industrial Vehicle (DIV) will all be rebranded.
Bobcat is an iconic brand within the compact equipment industry, looking to unleash their brand in bold new ways. Bringing these strong Doosan brands into the Bobcat portfolio not only enables them to expand a brand synonymous with innovation and market leading quality, but also provide even more market leading solutions to help customer achieve more.
As one of the largest UK dealers of Bobcat Doosan industrial vehicles, with a relationship spanning decades, Bennie is excited to join Bobcat Doosan on this journey and continue to provide our customers with leading equipment solutions. We cannot wait to see the new design and aesthetic changes on machines from early 2024.
Simon Burton, Director at Bennie Equipment comments: “The Bobcat brand will deliver on a more cohesive experience for our customers, alongside a host of innovations and new technologies across Bobcat’s expanded product lines. Doosan Industrial Vehicles have been delivering exceptional material handling solutions to our customers for over 30 years. I know our customers will love what Doosan Bobcat has planned for the future of their MHE equipment, which will continue to grow from strength to strength.
The change coincides nicely with the Bennie dealership strategy which sees The Bennie Group now representing some of the best-known equipment brands in the world as UK distributor for Terberg, CAT compact equipment and now Bobcat industrial vehicles.
The first official showing of the new branded Doosan Bobcat forklifts will be showcased as part of their in-booth display at ProMat 2023 in Chicago, March 20-23, as well as LogiMAT in Germany, April 25-27.
More information on Doosan Bobcat’s announcement can be found here: Doosan Bobcat Announces Transition of DPP, DIA and DIV to Bobcat Brand – Bobcat Company
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