Gold Line Feeds


Kettering, Northamptonshire


Gold Line Feeds Ltd


Doosan, Aisle-Master


Gold Line Feeds Ltd add 11 new electric machines to their existing fleet of electric equipment

Scope of Work

Gold Line Feeds Ltd, part of Dodson & Horrell Ltd, have invested in 11 new electric machines comprising of:

  • 4 x Doosan B30X-7 electric counterbalance trucks, fitted with FTC Optafleet telematics and CAM double pallet handlers
  • 3 x Aisle-Master AM15NEs, fitted with FTC Optafleet telematics and mast cameras
  • 4 x Doosan BPR30 ride-on, powered pallet trucks, fitted with FTC Optafleet telematics.

These machines add to the customer’s existing fleet of electric equipment, with the last of their LPG-powered trucks being removed from the site – saving them money on running costs and reducing their carbon footprint.

Working with the customer previously, we discussed the new fleet in more detail; speaking with Rufus Harper, Commercial Director at Dodson and Horrell. This is what he had to say:  

What are your reasons for moving to electric trucks? 

We decided to move towards electric trucks as we wanted to find an environmentally better alternative to the diesel-powered truck. We also sought a more cost-efficient solution that offers our operatives an improved working experience, giving them a calmer and safer drive. 

 Why you chose/stay with Doosan? 

We decided on Doosan as we wanted reliable trucks that offered lower running costs plus the support of a mechanic on site. In a business where efficiency is so important, we cannot afford to have a truck out of action. Our previous models have been very reliable and fit for purpose, so there was no need to change to an unknown brand. 

How you use the trucks 

We will be using the trucks for the loading and unloading of supplies in the factory, plus general movement products around the factory and warehouse. We are one of the leading brands in the equine market, plus have emerging pet food brands, and supply our feeds to over forty countries worldwide. To support this we have a dedicated fleet of forklifts loading lorries continuously throughout the week. 

What criteria did you have in selecting and using the trucks? 

We required different trucks for different functions, as we needed to factor in height and weight requirements, plus outdoor and indoor use. We also wanted to reduce our carbon footprint, with environmental impact and running costs being important considerations. 

What are our views on the Bennie Equipment & Gold Line’s shared relationship 

Bennie Equipment is a local company, and have supplied [Gold Line Feeds] for over fifty years and have always been reactive and committed to our account. One of our core company values is trust, and we can certainly trust Bennie Equipment for their on-going service and account management. 

Doosan and Aisle-Master are manufactures an extensive range of electric, LPG and diesel fork trucks, from 1.3 to 25 tonnes, and a wide range of warehouse equipment including powered pallet trucks, stackers, reach, and Very Narrow Aisle (VNA) trucks. If you would like to trial or purchase one of these machine for yourself, then please contact us on:

Telephone: 01536 720444